E-Gift Certificates Launched

Tuesday, November 15, 2011

Just in time for the holiday gift giving season, MacEwen Petroleum Inc. is releasing a MacEwen gift card program.

The card is expected to launch on November 15th for use at MacEwen stations. Available from $10 - $100 increments, the card can be purchased at any one of the participating retail outlets located throughout Ontario and Western Quebec.

The plastic cards come in five designs that reflect the individual taste of the consumer. From a sporty highway driving image to a festive holiday motive there is something for each customer's preference. For customer convenience, cards are reloadable and the balance of the gift card can be checked online.

Gift Card

MacEwen prides themselves by offering community owned and operated outlets which give local customers competitive affordable fuel prices and tailored friendly service. Ian McLean, Marketing and Procurement Manager for MacEwen Petroleum says, "We've been serving the community for the last 35 years. We've seen how our customer's needs have changed through the years and we have grown and changed with them. The gift card seems to be the next 'best step' in offering our customers what they want from their local gas station. Convenience and affordability!"

Working in conjunction with MacEwen is KESM Transaction Solutions Inc. which has been managing the development and implementation of the gift cards. Founded in 2001, KESM offers custom gift and loyalty solutions for businesses and industries of all types.

Michael Seon, VP Sales - LoyalMark, a division of KESM Transaction Solutions, is optimistic about the new gift card being offered. "Gift cards are a huge part of a consumer's buying 'tool kit'. People used to carry paper money, cash, around with them. Now they carry plastic, gift cards, credit cards and gas cards." Seon goes on to say that, "Gift cards are a win-win situation. The consumer benefits from convenience and any perks from the card, and the merchant benefits as well. Not only from convenience but from an expanded customer base. Cards are given as gifts and can introduce new customers to the brand."

About MacEwen Petroleum Inc

MacEwen Petroleum is a leading Canadian independent petroleum marketer and convenience store operator.  Founded in 1976, MacEwen operates MacEwen and Esso branded service stations and convenience stores throughout Ontario and Quebec.  At company-operated locations, customers are greeted with clean, modern, and friendly facilities that often include other services such as restaurants and car washes.

Through their twelve Home Heating offices and distribution centres, we also offer a full range of residential home comfort solutions and bulk fuel services for both the commercial and agricultural sectors.

Their expansion into the Diesel Exhaust Fluid business provides customers with the most competitive and reliable supply of DEF in Canada.

About KESM

Founded in 2001, KESM Transaction Solutions, Inc. is focused on servicing the merchant industry with innovative value-add solutions utilized at the point of sale. Through our years of industry experience, we recognize that there is a need by the merchant community for customizable value-add solutions. KESM was developed to fill that need. KESM's LoyalMark solution offers full Gift and Loyalty program software  capabilities and allows for future marketing solutions specific to your own unique requirements and marketing strategies. LoyalMark is one of the most comprehensive loyalty card programs in the marketplace today for acquiring new customers and retaining existing ones.

For more information, contact:

Michael C. Seon

VP Sales

LoyalMark, a division of KESM Transaction Solutions, Inc.

Direct: (905) 726- 5338

Email: mike.seon@kesm.ca


Ian McLean

Marketing and Procurement Manager

MacEwen Petroleum Inc.

Direct: (613) 527-2100

Email: i.mclean@macewen.ca

MacEwen carries bulk and packaged Diesel Exhaust Fluid Learn More