Just in time for the holiday gift giving season, MacEwen
Petroleum Inc. is releasing a MacEwen gift card program.
The card is expected to launch on November 15th for
use at MacEwen stations. Available from $10 - $100 increments, the
card can be purchased at any one of the participating retail
outlets located throughout Ontario and Western Quebec.
The plastic cards come in five designs that reflect the
individual taste of the consumer. From a sporty highway driving
image to a festive holiday motive there is something for each
customer's preference. For customer convenience, cards are
reloadable and the balance of the gift card can be checked
online.
MacEwen prides themselves by offering community owned and
operated outlets which give local customers competitive affordable
fuel prices and tailored friendly service. Ian McLean, Marketing
and Procurement Manager for MacEwen Petroleum says, "We've been
serving the community for the last 35 years. We've seen how our
customer's needs have changed through the years and we have grown
and changed with them. The gift card seems to be the next 'best
step' in offering our customers what they want from their local gas
station. Convenience and affordability!"
Working in conjunction with MacEwen is KESM Transaction
Solutions Inc. which has been managing the development and
implementation of the gift cards. Founded in 2001, KESM offers
custom gift and loyalty solutions for businesses and industries of
all types.
Michael Seon, VP Sales - LoyalMark, a division of KESM
Transaction Solutions, is optimistic about the new gift card being
offered. "Gift cards are a huge part of a consumer's buying 'tool
kit'. People used to carry paper money, cash, around with them. Now
they carry plastic, gift cards, credit cards and gas cards." Seon
goes on to say that, "Gift cards are a win-win situation. The
consumer benefits from convenience and any perks from the card, and
the merchant benefits as well. Not only from convenience but from
an expanded customer base. Cards are given as gifts and can
introduce new customers to the brand."
About MacEwen Petroleum Inc
MacEwen Petroleum is a leading Canadian independent petroleum
marketer and convenience store operator. Founded in 1976,
MacEwen operates MacEwen and Esso branded service stations and
convenience stores throughout Ontario and Quebec. At
company-operated locations, customers are greeted with clean,
modern, and friendly facilities that often include other services
such as restaurants and car washes.
Through their twelve Home Heating offices and distribution
centres, we also offer a full range of residential home comfort
solutions and bulk fuel services for both the commercial and
agricultural sectors.
Their expansion into the Diesel Exhaust Fluid business provides
customers with the most competitive and reliable supply of DEF in
Canada.
About KESM
Founded in 2001, KESM Transaction Solutions, Inc. is focused on
servicing the merchant industry with innovative value-add solutions
utilized at the point of sale. Through our years of industry
experience, we recognize that there is a need by the merchant
community for customizable value-add solutions. KESM was developed
to fill that need. KESM's LoyalMark solution offers full Gift and
Loyalty program software capabilities and allows for future
marketing solutions specific to your own unique requirements and
marketing strategies. LoyalMark is one of the most
comprehensive loyalty card programs in the marketplace today for
acquiring new customers and retaining existing ones.
For more information, contact:
Michael C. Seon
VP Sales
LoyalMark, a division of KESM Transaction Solutions, Inc.
Direct: (905) 726- 5338
Email: mike.seon@kesm.ca
Ian McLean
Marketing and Procurement Manager
MacEwen Petroleum Inc.
Direct: (613) 527-2100
Email: i.mclean@macewen.ca